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Mechanism of Rural Development Emergence by Making Use of Agri-Products: Cultural Comparative Study of Effects of Geographical Indication (GI) Products

Research Project

Project/Area Number 26380576
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionHosei University

Principal Investigator

KIMURA Junko  法政大学, 経営学部, 教授 (00342204)

Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2016: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Keywords地理的表示 / イタリア / 地域活性化 / テリトーリオ / ゲニウス・ロキ / 農産物マーケティング / 地域団体商標 / EU / 農作物マーケティング / プレミアム価格 / 競争優位性 / 農林水産省 / PDO / PGI / テリトリオ / 農産加工品
Outline of Final Research Achievements

This study focused on Marketing of agricultural products and foodstuffs in culturally and legally different countries; Japan and Italy and clarified how the specificity can create competitive advantage. The authors also explained what kind of producer value and consumer value can be created through analysis and interpretation of data collected by interviews and fieldwork, and refined the concept of rural development. The study derived a new analytical concept to capture the phenomenon, in which is the existing framework of American marketing cannot explain. Furthermore, it argued Geographical Indication (GI) system has a different mechanism and significance from trademarks.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (12 results)

All 2017 2015 2014

All Journal Article (7 results) (of which Open Access: 1 results,  Acknowledgement Compliant: 2 results,  Peer Reviewed: 2 results) Presentation (5 results) (of which Int'l Joint Research: 2 results,  Invited: 4 results)

  • [Journal Article] Are Geographical Indications (GIs) Effective Value-Adding Tools for Traditional Food?2017

    • Author(s)
      Kimura, Junko. & Defrancesco, Edi
    • Journal Title

      法政大学イノベーション・マネジメント研究センターワーキングペーパー

      Volume: 178 Pages: 1-15

    • Related Report
      2016 Annual Research Report
    • Open Access / Acknowledgement Compliant
  • [Journal Article] 地理的表示による農林水産物・食品の付加価値創出:日本GIの事例2017

    • Author(s)
      木村純子&エディ・デフランチェスコ
    • Journal Title

      日本マーケティング学会ワーキングペーパー

      Volume: Vol.3 No.12 Pages: 1-20

    • Related Report
      2016 Annual Research Report
    • Acknowledgement Compliant
  • [Journal Article] 熟成チーズの発達史論考:南ヨーロッパ・イタリア北部における事例を通じて2015

    • Author(s)
      平田昌弘・木村純子・内田健治・元島英雅
    • Journal Title

      日本畜産学会報

      Volume: 86(1) Pages: 1-11

    • NAID

      130004935339

    • Related Report
      2015 Research-status Report 2014 Research-status Report
    • Peer Reviewed
  • [Journal Article] 起業家の自己実現―イタリアの農産加工生産者の事例―2014

    • Author(s)
      木村純子
    • Journal Title

      法政大学イノベーションマネジメント研究センター・ワーキングペーパー

      Volume: 151 Pages: 1-27

    • Related Report
      2014 Research-status Report
  • [Journal Article] 生産者価値の自己創出―競争優位性としてのテリトリオ―2014

    • Author(s)
      木村純子
    • Journal Title

      法政大学イノベーションマネジメント研究センター・ワーキングペーパー

      Volume: 152 Pages: 1-19

    • Related Report
      2014 Research-status Report
  • [Journal Article] 農産物マーケティングに関する序論的考察―分析概念としてのテリトリオ―2014

    • Author(s)
      木村純子
    • Journal Title

      法政大学イノベーションマネジメント研究センター・ワーキングペーパー

      Volume: 153 Pages: 1-28

    • Related Report
      2014 Research-status Report
  • [Journal Article] 地理的表示産品のマネジメント: DOP品質保護協会の機能2014

    • Author(s)
      木村純子
    • Journal Title

      経営志林

      Volume: 51巻1号 Pages: 83-97

    • Related Report
      2014 Research-status Report
    • Peer Reviewed
  • [Presentation] Emergence of Japan GIs2015

    • Author(s)
      Kimura, Junko
    • Organizer
      Training on “Products Labelling, Environment and Development” with a special Focus on Developing countries and South East Asia, for the program of FOOD IDENTITY and EPAT Masters & AET Specialization
    • Place of Presentation
      AgroVet Sup, Clermont Ferrand, France
    • Year and Date
      2015-11-14
    • Related Report
      2015 Research-status Report
    • Invited
  • [Presentation] Japan GIs Management2015

    • Author(s)
      Kimura, Junko
    • Organizer
      FOOD IDENTITY Master Consortium at ESA (Ecole Suerieure d’Agricultures
    • Place of Presentation
      Angers, France
    • Year and Date
      2015-11-09
    • Related Report
      2015 Research-status Report
    • Invited
  • [Presentation] Impact of Regional Collective Trademarks on Farms: Japanese Experiences2015

    • Author(s)
      Kimura, Junko. & DeFrancesco, Edi
    • Organizer
      2nd International Conference on Agriculture in an Urbanizing Society: Reconnecting Agriculture and Food Chains to Societal Needs
    • Place of Presentation
      Tre University, Rome, Italy
    • Year and Date
      2015-09-14
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] Issues of Japan GIs: Case of Tokachi Fresh Cheese2015

    • Author(s)
      Kimura, Junko
    • Organizer
      ssociation of European Regions for Origin Products (AREPO)、Innovating and Organizing Research, Education and Training for Sustainable GIs
    • Place of Presentation
      Expo Milano 2015 EU Pavilion, Italy
    • Year and Date
      2015-09-11
    • Related Report
      2015 Research-status Report
    • Invited
  • [Presentation] GI Management Strategies: Cases in Japan2015

    • Author(s)
      Kimura, Junko
    • Organizer
      1st International Conference of the Food Origin and Identity Network、Local Food Products: Just Tradition or a Modern Tool for Sustainable Development?
    • Place of Presentation
      Uiversità Cattolica del S. Cuore, Piacenza, Italy
    • Year and Date
      2015-09-08
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research / Invited

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Published: 2014-04-04   Modified: 2018-03-22  

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