Mechanism of Rural Development Emergence by Making Use of Agri-Products: Cultural Comparative Study of Effects of Geographical Indication (GI) Products

• Project/Area Number: 26380576
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Hosei University
• Principal Investigator: KIMURA Junko 法政大学, 経営学部, 教授 (00342204)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Project Status: Completed (Fiscal Year 2016)
• Budget Amount: ¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000); Fiscal Year 2016: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000); Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000); Fiscal Year 2014: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
• Keywords: 地理的表示 / イタリア / 地域活性化 / テリトーリオ / ゲニウス・ロキ / 農産物マーケティング / 地域団体商標 / EU / 農作物マーケティング / プレミアム価格 / 競争優位性 / 農林水産省 / PDO / PGI / テリトリオ / 農産加工品

Outline of Final Research Achievements

This study focused on Marketing of agricultural products and foodstuffs in culturally and legally different countries; Japan and Italy and clarified how the specificity can create competitive advantage. The authors also explained what kind of producer value and consumer value can be created through analysis and interpretation of data collected by interviews and fieldwork, and refined the concept of rural development. The study derived a new analytical concept to capture the phenomenon, in which is the existing framework of American marketing cannot explain. Furthermore, it argued Geographical Indication (GI) system has a different mechanism and significance from trademarks.

Research Products

• [Journal Article] Are Geographical Indications (GIs) Effective Value-Adding Tools for Traditional Food? (2017)
  • Author(s): Kimura, Junko. & Defrancesco, Edi
  • Journal Title: 法政大学イノベーション・マネジメント研究センターワーキングペーパー Volume: 178 Pages: 1-15
  • Open Access / Acknowledgement Compliant
• [Journal Article] 地理的表示による農林水産物・食品の付加価値創出:日本GIの事例 (2017)
  • Author(s): 木村純子&エディ・デフランチェスコ
  • Journal Title: 日本マーケティング学会ワーキングペーパー Volume: Vol.3 No.12 Pages: 1-20
  • Acknowledgement Compliant
• [Journal Article] 熟成チーズの発達史論考：南ヨーロッパ・イタリア北部における事例を通じて (2015)
  • Author(s): 平田昌弘・木村純子・内田健治・元島英雅
  • Journal Title: 日本畜産学会報 Volume: 86(1) Pages: 1-11
  • Peer Reviewed
• [Journal Article] 起業家の自己実現―イタリアの農産加工生産者の事例― (2014)
  • Author(s): 木村純子
  • Journal Title: 法政大学イノベーションマネジメント研究センター・ワーキングペーパー Volume: 151 Pages: 1-27
• [Journal Article] 生産者価値の自己創出―競争優位性としてのテリトリオ― (2014)
  • Author(s): 木村純子
  • Journal Title: 法政大学イノベーションマネジメント研究センター・ワーキングペーパー Volume: 152 Pages: 1-19
• [Journal Article] 農産物マーケティングに関する序論的考察―分析概念としてのテリトリオ― (2014)
  • Author(s): 木村純子
  • Journal Title: 法政大学イノベーションマネジメント研究センター・ワーキングペーパー Volume: 153 Pages: 1-28
• [Journal Article] 地理的表示産品のマネジメント: DOP品質保護協会の機能 (2014)
  • Author(s): 木村純子
  • Journal Title: 経営志林 Volume: 51巻1号 Pages: 83-97
  • Peer Reviewed
• [Presentation] Emergence of Japan GIs (2015)
  • Author(s): Kimura, Junko
  • Organizer: Training on “Products Labelling, Environment and Development” with a special Focus on Developing countries and South East Asia, for the program of FOOD IDENTITY and EPAT Masters & AET Specialization
  • Place of Presentation: AgroVet Sup, Clermont Ferrand, France
  • Year and Date: 2015-11-14
  • Invited
• [Presentation] Japan GIs Management (2015)
  • Author(s): Kimura, Junko
  • Organizer: FOOD IDENTITY Master Consortium at ESA (Ecole Suerieure d’Agricultures
  • Place of Presentation: Angers, France
  • Year and Date: 2015-11-09
  • Invited
• [Presentation] Impact of Regional Collective Trademarks on Farms: Japanese Experiences (2015)
  • Author(s): Kimura, Junko. & DeFrancesco, Edi
  • Organizer: 2nd International Conference on Agriculture in an Urbanizing Society: Reconnecting Agriculture and Food Chains to Societal Needs
  • Place of Presentation: Tre University, Rome, Italy
  • Year and Date: 2015-09-14
  • Int'l Joint Research
• [Presentation] Issues of Japan GIs: Case of Tokachi Fresh Cheese (2015)
  • Author(s): Kimura, Junko
  • Organizer: ssociation of European Regions for Origin Products (AREPO)、Innovating and Organizing Research, Education and Training for Sustainable GIs
  • Place of Presentation: Expo Milano 2015 EU Pavilion, Italy
  • Year and Date: 2015-09-11
  • Invited
• [Presentation] GI Management Strategies: Cases in Japan (2015)
  • Author(s): Kimura, Junko
  • Organizer: 1st International Conference of the Food Origin and Identity Network、Local Food Products: Just Tradition or a Modern Tool for Sustainable Development?
  • Place of Presentation: Uiversità Cattolica del S. Cuore, Piacenza, Italy
  • Year and Date: 2015-09-08
  • Int'l Joint Research / Invited