Study of Shinise business in competition

Research Project

Project/Area Number	26380584
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Commerce
Research Institution	Okayama Shoka University (2015-2017) Kobe University (2014)
Principal Investigator	TAMURA Naoki 岡山商科大学, 経営学部, 准教授 (90451377)
Co-Investigator(Kenkyū-buntansha)	大谷泰斗関西外国語大学, 英語国際学部, 講師 (50612925) 横山斉理法政大学, 経営学部, 教授 (70461126) 曽根秀一静岡文化芸術大学, 文化政策学部, 准教授 (70634575)
Project Period (FY)	2014-04-01 – 2018-03-31
Project Status	Completed (Fiscal Year 2017)
Budget Amount *help	¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000) Fiscal Year 2017: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000) Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000) Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000) Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywords	老舗 / 京都 / 町家 / 商業 / マーケティング / 歴史 / エスノグラフィー / 事業継承 / 競争力 / 東京 / 地域 / 文化 / 季節性 / 商業論 / 商店街 / 商業者 / 地域性 / 競争優位
Outline of Final Research Achievements	We studied Kyoto machiya business. The result of our study is a finding a condition of Shinise. We can feel AURA there, so people respect the histrical value that is non repeatable. We find the condition of Shinise business because of histrical AURA.