| Budget Amount *help |
¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
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| Outline of Final Research Achievements |
In order to realize how the SMEs’ marketing efforts influence their performance, we arranged a survey on the Taiwanese and Japanese SME manufacturers. The questionnaire composed by 5 categories, 36 items. The categories included “face sheet”, “macro market condition”, ”actions with the other companies (bargaining with upper stream company, new product/technology development, etc.)”, “innovative efforts for communication and efficiency improvement”, and “performance”.
From the results, we found the performance of SME manufactures influenced by the economic condition of the industry. SME manufacturers do efforts to improve their performance. However, those efforts are not strong enough to influence the economic condition. So, the best strategy to improve their performance is to build strategical business relationships with their business partner. By this business relationship, SME may improve both the economic condition and their performance.
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