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Research of the mechanism of customers' value-in-context formation and change

Research Project

Project/Area Number 26380589
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionOkayama University of Science

Principal Investigator

Ohyabu Akira  岡山理科大学, 総合情報学部, 准教授 (00637275)

Co-Investigator(Kenkyū-buntansha) 田口 尚史  茨城キリスト教大学, 経営学部, 准教授 (60530045)
Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Keywords文脈価値 / 価値形成 / サービス・ドミナント・ロジック / 価値共創 / 顧客経験
Outline of Final Research Achievements

The purpose of this research is to examine how customers' value-in-context have been formed in his or her own world. As the value-in-context is based on previous, current and future experiences, we approach the value-in-context from a longitudinal perspective. In addition, value-in-context accumulates over time through various experiences and value co-creation between the customer and the firm.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report

Research Products

(18 results)

All 2017 2016 2015 2014

All Journal Article (6 results) (of which Peer Reviewed: 6 results,  Open Access: 1 results,  Acknowledgement Compliant: 2 results) Presentation (7 results) (of which Int'l Joint Research: 3 results) Book (5 results)

  • [Journal Article] 顧客の文脈価値形成プロセスへのアプローチ2016

    • Author(s)
      大藪亮
    • Journal Title

      日本マーケティング学会カンファレンスプロシーディングス

      Volume: 5 Pages: 299-300

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] 非営利組織における資源統合プロセス:岡山市上道公民館における講座事業の事例2016

    • Author(s)
      大藪亮
    • Journal Title

      社会情報研究

      Volume: 15 Pages: 3-16

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Journal Article] 参加型価格決定メカニズムに関する一考察: Pay What You Want方式を中心として2016

    • Author(s)
      林釗・大藪亮
    • Journal Title

      社会情報研究

      Volume: 15 Pages: 65-77

    • Related Report
      2015 Research-status Report
    • Peer Reviewed
  • [Journal Article] 価値提案概念の精緻化と相対的価値重点の発展:サービス・ドミナント・ロジック・パースペクティブ2015

    • Author(s)
      田口尚史
    • Journal Title

      茨城キリスト教大学紀要

      Volume: 49 Pages: 1-22

    • NAID

      120005695703

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Journal Article] 価値共創視点での製造業マーケティングの研究:先行研究レビュー2015

    • Author(s)
      清野聡、大藪亮
    • Journal Title

      社会情報研究

      Volume: 14号 Pages: 35-44

    • NAID

      40021090129

    • Related Report
      2014 Research-status Report
    • Peer Reviewed
  • [Journal Article] マーケティング研究におけるサービス・ドミナント・ロジック2014

    • Author(s)
      大藪亮
    • Journal Title

      社会情報研究

      Volume: 13号 Pages: 27-34

    • Related Report
      2014 Research-status Report
    • Peer Reviewed
  • [Presentation] マーケティング研究におけるサービス視点:サービス・ドミナント・ロジックとサービス・ロジックの比較2017

    • Author(s)
      大藪亮
    • Organizer
      日本マーケティング学会春のリサプロ祭り
    • Place of Presentation
      中央大学
    • Related Report
      2016 Annual Research Report
  • [Presentation] Co-consummation through Additional Value Propositions2016

    • Author(s)
      田口尚史,庄司真人,大藪亮
    • Organizer
      AMA SERVSIG 2016
    • Place of Presentation
      Maastricht University, Maastricht, the Netherlands
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 顧客の文脈価値形成プロセスへのアプローチ2016

    • Author(s)
      大藪亮
    • Organizer
      日本マーケティング学会カンファレンス
    • Place of Presentation
      早稲田大学
    • Related Report
      2016 Annual Research Report
  • [Presentation] 消費者の価値形成における実践論的アプローチの再検討2015

    • Author(s)
      大藪亮
    • Organizer
      日本消費経済学会第40回全国大会
    • Place of Presentation
      明治大学
    • Year and Date
      2015-06-20
    • Related Report
      2015 Research-status Report
  • [Presentation] Value Co-Creation in Everyday Life2015

    • Author(s)
      Ohyabu, A. and Taguchi, T.
    • Organizer
      The 2015 Naples Forum on Service
    • Place of Presentation
      Napoli, Italy
    • Year and Date
      2015-06-10
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] Review on Resource Integration in Service Ecosystem: Mascot characters as keystone in Japan2015

    • Author(s)
      Shoji, M. and Taguchi, T.
    • Organizer
      The 2015 Naples Forum on Service
    • Place of Presentation
      Napoli, Italy
    • Year and Date
      2015-06-10
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] 文脈価値形成プロセス解明に向けた方法論的検討2014

    • Author(s)
      大藪亮
    • Organizer
      日本消費経済学会
    • Place of Presentation
      長崎県立大学
    • Year and Date
      2014-09-27 – 2014-09-28
    • Related Report
      2014 Research-status Report
  • [Book] サービス・ドミナント・ロジックの進展:価値共創プロセスと市場形成2017

    • Author(s)
      田口尚史
    • Total Pages
      264
    • Publisher
      同文舘出版
    • Related Report
      2016 Annual Research Report
  • [Book] サービス・ドミナント・ロジックの発想と応用2016

    • Author(s)
      井上崇通,庄司真人,田口尚史(共訳)
    • Total Pages
      308
    • Publisher
      同文舘出版
    • Related Report
      2016 Annual Research Report
  • [Book] ベーシック流通論2015

    • Author(s)
      井上崇通,河内俊樹,庄司真人,余漢燮,石川和男,菊池一夫・金澤敦史,田口尚史,大藪亮,今村一真,村上真理,藤岡芳郎,柯麗華,山口隆久,謝憲文,村松潤一
    • Total Pages
      218
    • Publisher
      同文舘出版
    • Related Report
      2015 Research-status Report
  • [Book] 経営診断の体系2015

    • Author(s)
      井上崇通,田口尚史,他43名
    • Total Pages
      353
    • Publisher
      同友館
    • Related Report
      2015 Research-status Report
  • [Book] 価値共創とマーケテンング論2015

    • Author(s)
      村松潤一
    • Total Pages
      272
    • Publisher
      同文舘出版
    • Related Report
      2014 Research-status Report

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Published: 2014-04-04   Modified: 2018-03-22  

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