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Test of "Blue Color Effect":What does blue environment affect in cognition, mentality and behavior?

Research Project

Project/Area Number 26590131
Research Category

Grant-in-Aid for Challenging Exploratory Research

Allocation TypeMulti-year Fund
Research Field Social psychology
Research InstitutionKanazawa University

Principal Investigator

Kojima Haruyuki  金沢大学, 人間科学系, 教授 (40334742)

Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Keywordsblue / color / environment / light / cognition / mentality / behavior / 青色 / 色彩 / 環境 / 認知 / 心理 / 行動 / 社会的認知 / 青 / 青色効果 / 色 / 照明 / 認知機能
Outline of Final Research Achievements

The present study examined whether the color environment, especially blue, influence human cognitive function, psychological response, or behavior. Experiment 1 tried to replicate the results in cognitive tasks reported in previous studies. Only Letter judgment task and Quiz task showed the better performance in red color condition. Experiment 2 investigated the effect of color on memory tasks using the serial-position learning. However, no significant difference in performance was observed consistently among the color conditions. Experiment 3 employed Stroop task and Kraepelin test. However, the systematic difference in performance was not shown over the conditions. These results raise a question whether the “blue effect” really exists that people often talk about.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (3 results)

All 2016 2015

All Journal Article (1 results) (of which Peer Reviewed: 1 results) Presentation (2 results) (of which Int'l Joint Research: 2 results)

  • [Journal Article] Blue color enhances the performance in creativity tasks.2015

    • Author(s)
      KOJIMA H
    • Journal Title

      Perception(Supplement)

      Volume: 44 Issue: 1_suppl Pages: 20-20

    • DOI

      10.1177/0301006615598674

    • Related Report
      2015 Research-status Report
    • Peer Reviewed
  • [Presentation] Color affects memory not totally but shortly.2016

    • Author(s)
      KOJIMA H, IMURA, A
    • Organizer
      European Conference on Visual Perception
    • Place of Presentation
      Barcelona, Spain
    • Year and Date
      2016-08-27
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Blue color enhances the performance in creativity tasks.2015

    • Author(s)
      KOJIMA H
    • Organizer
      European Conference on Visual Perception
    • Place of Presentation
      Liverpool (UK)
    • Year and Date
      2015-08-23
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research

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Published: 2014-04-04   Modified: 2018-03-22  

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