| 研究開始時の研究の概要 |
Tourism is expected to become a key pillar of Japan’s continuous economic development. Hosting mega-events is encouraged, as it is argued that they enhance the nation’s tourism and provide powerful catalysts to stimulate regional revitalization. Given the size of these events, not only residents in host cities but also those in non-host cities are important stakeholders. However, little is known about non-host city residents’ attitudes toward mega-events. This project investigates this important topic using the World Expo 2025 in Osaka, Kansai, as a case.
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