ネット情報検索における携帯端末の効果分析とe-commerceへの影響

• 研究課題/領域番号: 22500082
• 研究種目: 基盤研究(C)
• 配分区分: 補助金
• 応募区分: 一般
• 研究分野: メディア情報学・データベース
• 研究機関: 筑波大学
• 研究代表者: 住田 潮 筑波大学, システム情報系, 教授 (10236044)
• 研究期間 (年度): 2010 – 2012
• 研究課題ステータス: 完了 (2012年度)
• 配分額: 3,510千円 (直接経費: 2,700千円、間接経費: 810千円); 2012年度: 780千円 (直接経費: 600千円、間接経費: 180千円); 2011年度: 780千円 (直接経費: 600千円、間接経費: 180千円); 2010年度: 1,950千円 (直接経費: 1,500千円、間接経費: 450千円)
• キーワード: e-Commerce / ブラウジング行動 / セミ・マルコフ過程 / 動的解析 / CRM戦略 / e-commerce / CRM 戦略 / 時間帯別広告費 / リスク指標 / 最適予算配分

研究概要

ここ数年、携帯端末のe-ビジネスに与える影響を論じた論文は急激に増加している。しかし、ほとんどの論文は概念モデルを論じ、ネット情報検索における携帯端末の影響を包括的に捉える為の解析モデルの研究は皆無と言っても過言ではない。本研究では、携帯端末と固定端末を併用するネット利用者のブラウジング行動を数理モデル化し、その解析を通して複数の携帯端末効果指標を確立、それらを評価するための数値アルゴリズムを開発した。

研究成果

• [雑誌論文] Impact of Mobile Accesses to the Internet on Sales Completion Time in e-Commerce with Multiple Classes of Customers (2012)
  • 著者名/発表者名: Sumita and Yoshii
  • 雑誌名: Journal of Modern Accounting and Auditing 巻: Vol. 8, No.4 ページ: 503-528
  • 査読あり
• [雑誌論文] Analysis of Collateralized Debt Obligation Scheme Applied to Newsboy Problem (2012)
  • 著者名/発表者名: Isogai, Ohashi and Sumita
  • 雑誌名: International Journal of Business and Information 巻: Vol. 7, Number 1 ページ: 30-58
  • 査読あり
• [雑誌論文] Analysis of e-Word-of-Mouth Information for Cosmetic Products in Japan (2012)
  • 著者名/発表者名: Sumita and Kim
  • 雑誌名: International Journal of Electronic Commerce Studies 巻: Vol. 3, No.1 ページ: 61-82
  • 査読あり
• [雑誌論文] Dynamic Analysis of a Multivariate Reward Process Defined on the UMCP with Application to Optimal Preventive Maintenance Policy Problems in Manufacturing (2012)
  • 著者名/発表者名: Huang and Sumita
  • 雑誌名: Journal of the Operations Research Society of Japan 巻: Vol 55, No. 2 ページ: 158-180
  • NAID: 120007137011
  • 査読あり
• [雑誌論文] Evaluation of Cumulative Random Shocks Generated from a Semi-Markov Modulated Poisson Process and Its Application to CDO Pricing (2012)
  • 著者名/発表者名: Huang and Sumita
  • 雑誌名: Probability in the Engineering and Informational Sciences 巻: volume 27, issue 02 ページ: 187-208
  • NAID: 110009456850
  • 査読あり
• [雑誌論文] Impact of Mobile Accesses to the Internet on Sales Completion Time in e-Commerce (2012)
  • 著者名/発表者名: Sumita, U. and J. Yoshii
  • 雑誌名: Journal of Modern Accounting and Auditing 巻: Vol. 8, No. 4 ページ: 503-528
  • 査読あり
• [雑誌論文] Analysis of the Collateralized Debt Obligation Scheme Applied to the Newsboy Problem (2012)
  • 著者名/発表者名: Isogai, R., S. Ohashi and U. Sumita
  • 雑誌名: International Journal of Business and Information 巻: Vol.7, No.1 ページ: 30-58
  • 査読あり
• [雑誌論文] Analysis of e-Word-of-Mouth Information for Cosmetic Products in Japan (2012)
  • 著者名/発表者名: Sumita, U. and A. Kim
  • 雑誌名: International Journal of Electric Commerce Studies 巻: Vol.3, No.1 ページ: 61-82
  • 査読あり
• [雑誌論文] Evaluation of Cumulative Random Shocks Generated from a Semi-Markov Modulated Poisson Process and Its Application to CDO Pricing (2012)
  • 著者名/発表者名: Huang, J and U. Sumita
  • 雑誌名: Probability in the Engineering and Informational Sciences 巻: Vol. 27, Issue 02 ページ: 187-208
  • NAID: 110009456850
  • 査読あり
• [雑誌論文] Application of Collateralized Debt Obligation Approach for Managing Inventory Risk in Classical Newsboy Problem (2011)
  • 著者名/発表者名: Isogai, Ohashi and Sumita
  • 雑誌名: International Journal of Business and Informatio 巻: Vol. 6, Number 1 ページ: 35-76
  • 査読あり
• [雑誌論文] Analysis of Brand Characteristics of Music Artists in the POP CD Market : Case of Japan (2011)
  • 著者名/発表者名: Sumita, Takahashi and Yoshii
  • 雑誌名: Journal of Operations Research Society of Japan 巻: Vol. 54, No. 2-3 ページ: 101-123
  • NAID: 110008752055
  • 査読あり
• [雑誌論文] Correlated Multivariate Shock Model Associated with a Renewal Sequence and Its Application to Analysis of Browsing Behavior of Internet Users (2010)
  • 著者名/発表者名: Sumita and Zuo
  • 雑誌名: Journal of Operations Research Society of Japan 巻: Vol. 53, No. 2 ページ: 119-135
  • NAID: 110007641867
  • 査読あり
• [雑誌論文] The Impact of Mobile Access to the Internet on Information Search Completion Time and Customer Conversion (2010)
  • 著者名/発表者名: Sumita and Zuo
  • 雑誌名: Electronic Commerce Research and Application 巻: Vol.9 ページ: 410-417
  • NAID: 120007137946
  • 査読あり
• [雑誌論文] Enhancement of e-Commerce via Mobile Accesses to the Internet (2010)
  • 著者名/発表者名: Sumita and Yoshii
  • 雑誌名: Electronic Commerce Research and Application 巻: Vol. 9 ページ: 217-227
  • NAID: 120007138137
  • 査読あり
• [雑誌論文] Enhancement of e-Commerce via Mobile Accesses to the Internet (2010)
  • 著者名/発表者名: Ushio Sumita, Jun Yoahii
  • 雑誌名: Electronic Commerce Research and Application 巻: 9 ページ: 217-227
  • NAID: 120007138137
  • 査読あり
• [雑誌論文] The Impact of Mobile Access to the Internet on Information Search Completion Time and Customer Conversion (2010)
  • 著者名/発表者名: Ushio Sumita, J.Zuo
  • 雑誌名: Electronic Commerce Research and Application 巻: 9 ページ: 410-417
  • NAID: 120007137946
  • 査読あり
• [雑誌論文] Correlated Multivariate Shock Model Associated with a Renewal Sequence and Its Application to Analysis of Browsing Behavior of Internet Users (2010)
  • 著者名/発表者名: Ushio Sumita, J.Zuo
  • 雑誌名: Journal of the Operations Research Society of Japan 巻: 53 No.2 ページ: 119-135
  • NAID: 110007641867
  • 査読あり
• [雑誌論文] Impact of Mobile Accesses to the Internet on Sales Completion Time in e-Commerce with Multiple Classes of Customers
  • 著者名/発表者名: Ushio Sumita, Jun Yoshii
  • 雑誌名: Journal of Modern Accounting and Auditing 巻: (印刷中)
  • 査読あり
• [雑誌論文] Evaluation of Cumulative Random Shocks Generated from a Semi-Markov Modulated Poisson Process and Its Application to CDO Pricing
  • 著者名/発表者名: Jia-Ping Huang, Ushio Sumita
  • 雑誌名: Journal of the Operations Research Society of Japan 巻: (印刷中)
  • NAID: 110009456850
  • 査読あり
• [学会発表] Strategic Flexibility in Exploiting Economies of Scope on 70-30 Principle - A Case Study of Japanese Electronics Industry (2012)
  • 著者名/発表者名: Sumita and Yoshii
  • 学会等名: Twelfth Global Conference on Flexible Systems Managemen
  • 発表場所: Vienna, Austria
• [学会発表] Analysis of Customer Flows and Related Purchasing Behaviors within a Shopping Mall Based on Sensor Data (2012)
  • 著者名/発表者名: Sumita, Yamasaki, Yu and Zhao
  • 学会等名: International Conference on Business and Information
  • 発表場所: Sapporo, Japan
• [学会発表] Development of Diagnostic System for Predicting Progress of Organizational Symptoms Based on OMAC (2012)
  • 著者名/発表者名: Daikoku, Iwamizu, Nogami, Ohno and Sumita
  • 学会等名: International Conference on Business and Information
  • 発表場所: Sapporo, Japan
• [学会発表] Development of Customer Segmentation Algorithm for Identifying Core Credit Card Users: CAEP Approach (2012)
  • 著者名/発表者名: Honma, Hoshiba, Ito, Nojima, Sumitaand Terakado
  • 学会等名: International Conference on Business and Information
  • 発表場所: Sapporo, Japan
• [学会発表] Sales Prediction of U.S. Movies in JAPAN Based on U.S. e-WOM Information (2012)
  • 著者名/発表者名: Shibuya, Sumita and Yoshii
  • 学会等名: International Conference on Business and Information
  • 発表場所: Sapporo, Japan
• [学会発表] Structural Analysis of "National Brand vs. Store Brand" with Stochastic Demands (2012)
  • 著者名/発表者名: Kotani and Sumita
  • 学会等名: International Conference on e-Commerce, e-Administration, e-Society, e-Education and e-Technology
  • 発表場所: Hong Kong
• [学会発表] Structural Analysis of “National Brand vs. Store Brand” with Stochastic Demands (2012)
  • 著者名/発表者名: Kotani, M. and U. Sumita
  • 学会等名: 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education and e-Technology
  • 発表場所: Hong Kong（中国）
• [学会発表] Sales Prediction of U.S. Movies in Japan Based on U.S. e-WOM Information (2012)
  • 著者名/発表者名: Sumita, U., S. Shibuya and J. Yoshii
  • 学会等名: International Conference on Business and Information
  • 発表場所: ルネッサンス札幌ホテル、札幌
• [学会発表] Analysis of Customer Flows and Related Purchasing Behaviors within a Shopping Mall Based on Sensor Data (2012)
  • 著者名/発表者名: Sumita, U., H. Yamasaki, S. Yu and Y. Zhao
  • 学会等名: International Conference on Business and Information
  • 発表場所: ルネッサンス札幌ホテル、札幌
• [学会発表] Development of Customer Segmentation Algorithm for Identifying Core Credit Card Users: CAEP Approach (2012)
  • 著者名/発表者名: Sumita, U., N. Honma, A. Hoshiba, A. Ito, R. Nojima and R. Terakado
  • 学会等名: International Conference on Business and Information
  • 発表場所: ルネッサンス札幌ホテル、札幌
• [学会発表] Development of Diagnostic System for Predicting Evolution of Organizational Symptoms Based on OMAC (2012)
  • 著者名/発表者名: Sumita, U., H. Iwamizu, K. Nogami, Y. Ohno and M. Daikoku
  • 学会等名: International Conference on Business and Information
  • 発表場所: ルネッサンス札幌ホテル、札幌
• [学会発表] Strategic Flexibility in Exploiting Economies of Scope on 70-30 Principle – A Case Study of Japanese Electronics Industry (2012)
  • 著者名/発表者名: Sumita, U and J. Yoshii
  • 学会等名: Twelfth Global Conference on Flexible Systems Management
  • 発表場所: ウィーン大学、Austria
• [学会発表] Evaluation of Network Reliability via Combined Use of Ordinary and Reversed Hazard Rate Functions (2011)
  • 著者名/発表者名: Jun Yoshii
  • 学会等名: The 5th Annual International Conference on Mathematics, Statistics & Mathematical Education
  • 発表場所: TITANIA Hotel, Athens, Greece(招待講演)
  • 年月日: 2011-06-15
• [学会発表] Analysis of Collateralized Debt Obligation Scheme Applied to Newsboy Problem (2011)
  • 著者名/発表者名: Isogai, Ohashi and Sumita
  • 学会等名: International Conference on Business and Information
  • 発表場所: Bangkok, Thailand
• [学会発表] Evaluation of Network Reliability via Combined Use of Ordinary and Reversed Hazard Rate Functions (2011)
  • 著者名/発表者名: Sumita and Yoshii
  • 学会等名: The 5th Annual International Conference on Mathematics
  • 発表場所: Statistics & Mathematical Education, Athens, Greece
• [学会発表] Impact of Mobile Accesses to the Internet on Sales Completion Time in e-Commerce with Multiple Classes of Customers (2011)
  • 著者名/発表者名: Sumita and Yoshii
  • 学会等名: International Conference on e-Commerce, e-Administration, e-Society, e-Education and e-Technology
  • 発表場所: Tokyo
• [学会発表] Application of Collateralized Debt Obligation Approach for Managing Inventory Risk in Classical Newsboy Problem (2010)
  • 著者名/発表者名: Isogai, Ohashi and Sumita
  • 学会等名: International Conference on Business and Information, Kitakyusyu
  • 発表場所: Japan
• [学会発表] Impact of Mobile Accesses to the Internet on Sales Completion Time in e-Commerce (2010)
  • 著者名/発表者名: Sumita and Yoshii
  • 学会等名: the Winter Conference on Business Intelligence
  • 発表場所: Utah, USA
• [学会発表] Impact of Mobile Accesses to the Internet on Sales Completion Time in e-Commerce (2010)
  • 著者名/発表者名: Jun Yoshii
  • 学会等名: the Winter Conference on Business 五ntelligence
  • 発表場所: University of Utah, USA