研究開始時の研究の概要 |
This research aims to explore Muslim-friendly tourism development for outlying destinations in Japan. A sequential qualitative research approach will be adopted by conducting content analysis, destination observations and interviews with tourism stakeholders of an existing Muslim-friendly destination (i.e. Okayama prefecture). This study is timely and important as it contributes to an emerging, yet under-researched area of Muslim tourism development. Furthermore, it will contribute to an enhanced industry practice by providing evidence-based recommendations for tourism destinations to follow.
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