| 研究開始時の研究の概要 |
The existing models of consumer search theory strongly rely on the assumption that consumers perfectly know their preferences before they search and, thus, fail to capture such innovative products. In this project, I will construct a theoretical model that captures consumers’ preference discovery when they search. I aim to answer the following questions: How do consumers search when they discover their preferences through cumulative experiences? How do firms adjust their strategies accordingly? What regulation policy should be implemented?
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