| 研究課題/領域番号 |
15K17130
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| 研究機関 | 上智大学 |
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研究代表者 |
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| 研究期間 (年度) |
2015-04-01 – 2020-03-31
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| キーワード | Place Branding / Country of origin / international marketing / Regional Brand |
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| 研究実績の概要 |
Abstract for paper "Made in Japan or Made in Kyoto? Branding with place in Kyoto's traditional crafts" was accepted to the International Place Branding Association 2018 conference. This paper aimed to demonstrate the nation vs regional brand differences, and gaps in place brand identity and projected place brand image with regard to determining the authenticity of the place-branded product.
A major achievement was the successful organisation of seminar "Branding Japan" at Sophia University on 15 March 2019, which included a keynote lecture by leading authority on place branding Dr. Keith Dinnie "Brand Japan - An ICON model Perspective" and an active panel discussion among panelists from Japan Fashion Week Organization, Ministry of Foreign Affairs, destination marketing consultancies, and Japanese universities.
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| 現在までの達成度 (区分) |
現在までの達成度 (区分)
3: やや遅れている
理由
Change in research institution and necessary changes to research plan resulted in delays in progress and had a particular impact on output/achievements in FY2018. With an additional year extension however, remaining aspects of data collection and analysis are expected to be completed within FY2019.
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| 今後の研究の推進方策 |
Interview and observational data collection will continue throughout FY2019.
It is expected that 3 conference papers and one book chapter will be submitted, with intention to develop the former into published journal articles.
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| 次年度使用額が生じた理由 |
Change of research institution and changes to research plan
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