• 研究課題をさがす
  • 研究者をさがす
  • KAKENの使い方
  1. 課題ページに戻る

2017 年度 実施状況報告書

Consumer Behavior for Sustainable Marketing: Understanding How To Market and Make Sustainability Work in Japan and Overseas

研究課題

研究課題/領域番号 15K20896
研究機関筑波大学

研究代表者

タン キャロラインスーリン  筑波大学, ビジネスサイエンス系, 准教授 (30611397)

研究期間 (年度) 2015-04-01 – 2019-03-31
キーワードCulture / CSR / Governance
研究実績の概要

This year the study focused on cultural heritage, the impact on CSR behavior displayed in organizations. The focus of research was understanding the confucian influence that shapes company policies and work practices. I have been working with a group of researchers (a global team headed by a Professor in Berlin) and have participated in active and productive discussions with them. I am now in the midst of completing a paper that will be published as a book chapter from this effort. The publication is set for late 2018.

現在までの達成度 (区分)
現在までの達成度 (区分)

4: 遅れている

理由

There was a major delay in the setting up of the research team (by the research leader in Berlin) and with data collection and cleaning. This also contributed to the detour of my own research on the topic of CSR and consumerism (as I needed to use some of the data from the research group that I just joined last year for my main research)

今後の研究の推進方策

This year I Intend to complete the book chapter from the group research on CSR that I participated in last year and then move on to one more final data collection to look at the area of focus on consumerism, sustainability and CSR and then publish the paper accordingly.

次年度使用額が生じた理由

The study is delayed hence I need to carry forward the balance to support the final research activity.

  • 研究成果

    (1件)

すべて 2017

すべて 学会発表 (1件) (うち国際学会 1件)

  • [学会発表] The Good Samaritan: A study on brand perception and purchase intention from cause marketing2017

    • 著者名/発表者名
      Caroline S.L. Tan
    • 学会等名
      Global Consumer Brand Relationship Summit
    • 国際学会

URL: 

公開日: 2019-03-07  

サービス概要 検索マニュアル よくある質問 お知らせ 利用規程 科研費による研究の帰属

Powered by NII kakenhi