| 研究課題/領域番号 |
16K17191
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| 研究機関 | 立命館アジア太平洋大学 |
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研究代表者 |
ALCANTARA L.L. 立命館アジア太平洋大学, 国際経営学部, 准教授 (10584021)
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| 研究期間 (年度) |
2016-04-01 – 2019-03-31
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| キーワード | innovation / diffusion / legitimacy / contestation |
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| 研究実績の概要 |
One of the main objectives of my study is to investigate the role of mass media in setting the agenda for public discourse on innovations. In FY 2017, I have conducted a literature review on cognitive biases and heuristics that may affect evaluation and adoption of new products or services, including contested innovations. In my study, I am focusing on the framing bias and the country of origin heuristic. To investigate the effect of framing bias on innovation diffusion, I have collected mass media articles on Monsanto. Through these articles, I am currently analyzing the different ways of framing the debate on genetically modified organisms. This will also help in designing a supplemental experimental study to test the framing biases associated with the genetically modified organisms debate and country of origin heuristics.
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| 現在までの達成度 (区分) |
現在までの達成度 (区分)
2: おおむね順調に進展している
理由
My research project is mostly progressing as expected. As planned, I have collected and started to analyze the data to explore media discourse on genetically modified organisms.
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| 今後の研究の推進方策 |
In FY 2018, I will focus on analyzing my data, validating my research findings, writing my research paper, and presenting my paper at academic conferences. In analyzing my data I will perform text data analyses using QDA Miner and Wordstat. In addition, to further investigate the framing biases that potentially affect the adoption and non-adoption of genetically modified organisms, I will conduct an experimental study. I plan to finish two research papers: one that analyzes the contested process of innovation diffusion at the country level and the other at the individual level. I will also present my research outputs at the Academy of International Business, the 16th Asia Pacific Conference, and other conferences in APU and Asia.
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| 次年度使用額が生じた理由 |
I have spent less than what I originally planned. I have moved my plan to attend academic conferences to next year, so that I can present not just the conceptual framework but also the findings of the paper. I will then attend conferences not just as a participant but as a presenter as well.
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