| 研究実績の概要 |
This research addresses how wine tourism is culturally constructed in places lacking a deep historical wine culture. Japan, China and Australia share the similarity that their wine-producing culture is not long compared with European producers. With qualitative data and the sociological concept of the "wine world", it illustrates that wine tourism is constructed by a network of actors, including governmental and educational institutions, entrepreneurs, hospitality facilities, volunteer groups, and residents. "Terroir" is an effective conceptual tool for building a wine-producing area as a wine tourism destination.
This research contributes to the theoretical understanding of wine tourism as a cultural experience and provides empirical insights into building Japan's wine tourism as a business.
|
