| 研究課題/領域番号 |
18H03463
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| 研究機関 | 立命館アジア太平洋大学 |
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研究代表者 |
リー ティモシー 立命館アジア太平洋大学, アジア太平洋学部, 教授 (20635495)
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| 研究分担者 |
尾家 建生 大阪府立大学, 研究推進機構, 客員研究員 (30441124)
李 美花 大阪成蹊大学, マネジメント学部, 准教授 (30626289)
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| 研究期間 (年度) |
2018-04-01 – 2021-03-31
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| キーワード | Japanese foods / Destination image / Tourism marketing / Stakeholder / Healthy food / Country image |
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| 研究実績の概要 |
The researchers in the project have successfully conducted the original fieldwork activities as planned. The three members in the research project have met major stakeholders in the Japanese Restaurant industries in South Korea, Italy, Malaysia, Australia, and Singapore, and conducted interviews. The interview questions were focused on the perception of Japanese food served at overseas restaurants in terms of destination image and branding of destinations where the restaurants are located. The project will continue to accomplish the following objectives: (a) Understand how much impact Japanese restaurants overseas makes in taking the diners’ overall interest in Japanese food and culture and (b) Do those diners have a higher level of interest in visiting Japan?
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| 現在までの達成度 (区分) |
現在までの達成度 (区分)
2: おおむね順調に進展している
理由
The progress has been made as smooth as planned.
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| 今後の研究の推進方策 |
The researchers plan to conduct more interviews in the countries of Southeast Asia and Latin America. They would also conduct questionnaire surveys with diners in overseas Japanese restaurants in more countries. They will present research papers in the international academic conferences as progress is further made.
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