| 研究実績の概要 |
In FY2020, based on the findings from the current research projects, I was able to publish two papers in peer-reviewed journal, two papers in business journals, and one newspaper article. The academic papers focus on culture and business, whereas the practitioner papers focus on brand management. Unfortunately, I was able to make only one conference presentation due to COVID-19. Nonetheless, I was able to communicate my research findings to both academia and business practitioners, globally and domestically.
The above achievements have led me to generate new hypotheses for this research. The hypotheses are currently being tested with a large-scale survey. I plan to submit a paper to a special issue on Masstige Marketing with the results of survey.
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