研究課題/領域番号 |
19K20037
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研究機関 | 筑波大学 |
研究代表者 |
タン キャロラインスーリン 筑波大学, ビジネスサイエンス系, 准教授 (30611397)
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研究期間 (年度) |
2019-04-01 – 2023-03-31
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キーワード | political consumerism / fans / sports / brand activism |
研究実績の概要 |
Two sets of data collection were completed in 2021. Out of which, one paper is now under review with an ABS ranked journal. The paper is on brand activism in sports and its influence on fans' political consumerism.
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現在までの達成度 (区分) |
現在までの達成度 (区分)
3: やや遅れている
理由
The research timeline has been set back due to the Covid-19 pandemic since 2020. Due to this, I was unable to attend conferences and meet other researchers to discuss ideas.
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今後の研究の推進方策 |
For 2022, the plan is to complete the data analysis for the second study (on soft power and sports fan behavior), and complete and submit the second paper to another ABS ranked journal. In Fall '22, the plan is also to start a third study on combining soft power, and political consumerism among sports fans.
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次年度使用額が生じた理由 |
There will be expenses for data collection and an international conference (assuming the organizer does not cancel it like in 2021).
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