| 研究実績の概要 |
This project enabled the creation of fifty eight long form educational chemistry videos and twenty five short form educational chemistry videos with the intention of providing high quality, in-depth explanations of chemistry concepts. The videos were published to a multi-lingual, global audience, free of charge, by means of the YouTube video sharing platform. The videos have proven to be extraordinarily popular, with the two top long-form videos achieving over three hundred and twenty thousand views each, the top short video achieving over two million, six hundred thousand views, and the channel as a whole receiving over eleven million views in total so far. This project has reached students from all over the world, including countries from the lowest levels of the Human Development Index.
This project won the JUCST 2024 Chemistry Communication Prize 化学コミュニケーション賞受賞（化学情報協会）
Investigating the potential of edutainment videos in enhancing interest and engagement with academic skills and concepts videos formed the central question in this project. After a year of development, it was found that, though the central concept could well be valid, the YouTube algorithm used for choosing videos to serve potential viewers would not permit a proper crossover between edutainment and educational videos.
The research has generated a great deal of cross-over statistical data beyond simple viewer numbers such as nationality, age, sex, retention (percentage of a video viewed), and engagement.
|
