研究成果の概要 |
This paper adds to the dynamic capabilities view by examining the concepts of EB, EO, and RM through the lens of dynamic capability. It also contributes to retail and service marketing literature by proposing the potential of the strategic combination of EO and EB in achieving SCA in R&CSFs.
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研究成果の学術的意義や社会的意義 |
This paper adds to the dynamic capabilities view by examining the concepts of EB, EO, and RM through the lens of dynamic capability. It also contributes to retail and service marketing literature by proposing the potential of the strategic combination of EO and EB in achieving SCA in R&CSFs.
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