| 研究実績の概要 |
The main purpose of the project is to examine innovation diffusion in an emerging industry using a multidisciplinary approach. In this project, I considered two types of innovation;cloud computing and biotech crops. In building the theoretical framework of the study, I have drawn upon theories in organization science, including bounded rationality, institutional theory and search theory. I published one paper on bounded rationality and competition, which helped me develop further my theory on innovation diffusion.
The study on cloud computing highlights the importance of institutional factors in facilitating the diffusion of cloud computing, which result in the emergence of new industries and revitalization of traditional industries. One paper was published on this topic.
In addition, using cross-national data on the adoption of biotech crops, I found that the adoption of biotech crops by countries is a process oriented towards goals and driven by resource dependence, social comparisons, and relationships. This study has been presented at an academic conference in the University of Oxford.
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