2005 Fiscal Year Final Research Report Summary
Model development of Sport Support by Company〜Based on the analysis of the case studies on matured management〜
| Project/Area Number |
15200046
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (A)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Sports science
|
|---|
| Research Institution | Graduate School of Human comprehensive sciences, University of Tsukuba |
|---|
Principal Investigator |
SAEKI Toshio University of Tsukuba, Graduate School of Human Comprehensive Sciences, Professor, 大学院・人間総合科学研究科, 教授 (60036556)
|
|---|
| Co-Investigator(Kenkyū-buntansha) |
ABE Ikuo University of Tsukuba, Graduate School of Human Comprehensive Sciences, Professor, 大学院・人間総合科学研究科, 教授 (20091936)
KIKU Koichi University of Tsukuba, Graduate School of Human Comprehensive Sciences, Associate Professor, 大学院・人間総合科学研究科, 助教授 (50195195)
NAKAZAWA Makoto University of Tsukuba, Graduate School of Human Comprehensive Sciences, Associate Professor, 大学院・人間総合科学研究科, 助教授 (10188930)
YAJIMA Masumi Meikai University, Department of Economics, Associate Professor, 経済学部, 助教授 (80220135)
OINUMA Yoshihiro Tokai University, Department of Physical Education, Professor, 体育学部, 教授 (10119654)
|
|---|
| Project Period (FY) |
2003 – 2005
|
| Keywords | strategio matured management / sport support by company / brand promotion / pride promotion / communication promotion / professional service development / community service development / welfare service development |
|---|
| Research Abstract |
In 2003, we investigated main advanced companies with matured management style in German and French. In 2004, we investigated those in Italy and Spain. In 2005, we investigated those in Britain and USA. And we also investigated main Japanese companies which have their own sport clubs traditionally. From these investigations, we result that sport supporting is able to use as a strategic management resources. Because matured management tasks of advanced companies in globalizing economic environment are brand promotion in civil society, pride promotion of company stuff and the workers, and communication promotion with their community, and sport as a communication media has rich potential for these three promotions.
Main Japanese companies has had and brought up the vest sport resources in this country, such as athletes, coaches, teams, facilities, and now how to compete each other. So, they can use these sport resources as an important strategic management resource. Then we conclude that we can design three using models of company sports as strategic management resources as follows;
1. Professional service development model for the brand and pride promotion. 2. community service development model as corporate social contribution for brand promotion and civil communication. 3. Welfare service development model for workers for pride promotion
|
