2006 Fiscal Year Final Research Report Summary
Economic analysis about network externality effects and changes of industrial structure in contents industry
| Project/Area Number |
15330042
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Applied economics
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| Research Institution | The University of Tokyo |
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Principal Investigator |
YANAGAWA Noriyuki The University of Tokyo, Graduate School of Economics, Associate Professor, 大学院経済学研究科, 助教授 (80255588)
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| Co-Investigator(Kenkyū-buntansha) |
SHINTAKU Junjiro The University of Tokyo, Graduate School of Economics, Associate Professor, 大学院経済学研究科, 助教授 (00216219)
TANAKA Tatsuo The University of Keio, Graduate School of Economics, Associate Professor, 経済学部, 助教授 (70236602)
NOJIMA Miho The University of Seikei, Graduate School of Economics, Associate Professor, 経済学部, 助教授 (10349160)
OHASHI Hiroshi The University of Tokyo, Graduate School of Economics, Associate Professor, 大学院経済学研究科, 助教授 (00361577)
IKUINE Humihiko Bunkyougakuin University, Faculty of Business Administration, Assistant Professor, 経営学部専任, 講師 (10377046)
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| Project Period (FY) |
2003 – 2006
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| Keywords | Contents / Network Externality / Information Goods / Industrial Structure / Copy Availability |
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| Research Abstract |
This research project has mainly examined the mechanism of network externality effects and changes of industrial structure in contents industry. We have derived various important results but the main results are as follows. Parts of our results will be published in a forthcoming book.
(1)Network externality effects in contents industry
We have explored that there are several mechanisms which generate the network externality effects in the contents industry. The complementary effects between software and hardware are reasons why complicated mechanisms exist in the contents industry. Moreover, the agglomeration effects are important for the network externality effects in the contents industry.
(2)The effects of copy availability.
One of the biggest changes in the contents industry is the changes of copy availability. Actually it became very easy to make a copy of content. This research project examined the effects of this "copy-free "phenomenon and derived many important results. First of all we have found the mechanism of network externality effects has drastically changed. Furthermore, business models have changed. We have empirically examined the industrial structure of this industry is also affected by these drastic changes.
(3)Effects on industrial structure
Presence of Internet is another factor which changes the industrial structure of the contents industry. By using internet, it becomes much easier to distribute contents. As a result, the bargaining power of each agent is drastically changing. We have explored theoretically that contents producers or contents rights holders will get strong bargaining power and this change may generate drastic changes of industrial structure of this industry.
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Research Products
(72 results)
