The effects of visual attention and visual context on image memorability

2016 Fiscal Year Final Research Report

• Project/Area Number: 15H06100
• Research Category: Grant-in-Aid for Research Activity Start-up
• Allocation Type: Single-year Grants
• Research Field: Cognitive science
• Research Institution: The University of Tokyo
• Principal Investigator: LI QI 東京大学, 大学院人文社会系研究科(文学部), 助教 (30757711)
• Project Period (FY): 2015-08-28 – 2017-03-31
• Keywords: image memorability / visual attention / spatial context

Outline of Final Research Achievements

Recent research in the engineering field has reported that images carry the attribute of memorability, a predictive value of whether an image will be remembered or forgotten (Isola, Xiao, Parikh, Torralba & Oliva, 2014). Different to previous research, the present research investigated image memorability from psychological perspectives to elucidate cognitive factors that affect image memorability. A series of experiments revealed a novel effect: images with high memorability capture attention. Moreover, follow-up experiments provided further evidence that this effect depends critically on the spatial context of an image. These results provide the first evidence that image memorability is closely related to visual attention and spatial context.

Free Research Field

認知科学