Construction of integrated preference map describing all of individuals, evaluation subjects and evaluation items

2016 Fiscal Year Final Research Report

• Project/Area Number: 15H06764
• Research Category: Grant-in-Aid for Research Activity Start-up
• Allocation Type: Single-year Grants
• Research Field: Commerce
• Research Institution: Kwansei Gakuin University
• Principal Investigator: Hashimoto Sho 関西学院大学, 理工学研究科, 博士研究員 (80756700)
• Research Collaborator: Nagata Noriko
• Project Period (FY): 2015-08-28 – 2017-03-31
• Keywords: プリファレンスマップ / 多変量解析 / マーケティング

Outline of Final Research Achievements

In this research, we made it possible to express all mode of three-mode data on the same map, by constructing algorithms for visually representing all mode of
three- mode data, which consist in "individuals", "evaluation items" and "products". In addition, we developed the algorithm that visually expresses "group" which is a collection of "individuals". In the future, we will examine what the difference how the assumption of the cluster structure of the data are set occur on the point of interpreting of data.

Free Research Field

多変量解析