2015 Fiscal Year Annual Research Report
製造業のサービス化における情報サービスインフラストラクチャの研究
| Project/Area Number |
15J10025
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| Research Institution | Japan Advanced Institute of Science and Technology |
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Principal Investigator |
聶 勇 北陸先端科学技術大学院大学, 知識科学研究科, 特別研究員(DC2)
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| Project Period (FY) |
2015-04-24 – 2017-03-31
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| Keywords | Servitization / Customer Self-Service / Value Co-creation / Service Infrastructure |
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| Outline of Annual Research Achievements |
The main activities are reported as follows.
1. Literature Review: I mainly reviewed literature on four more topics: Mobile Internet, Internet of Things, Servitization and Eco-business Development System. Through the work, now I can clarity inherent correlation from Data, to Information, to knowledge and finally to Customer Value in the mobile Internet era. Based on the logic, I built the theoretical framework of Customer Self-Service Platform.
2. Research Data Collection: I select two representative multinational companies for case studies: Hitachi Construction Machinery Co., Ltd (HCM) in Japan and Haier Group (Haier) in China. HCM is making service innovation by implementing e-Global system; Haier is innovating its business model of service by transforming to platform company. From August 2015, I interviewed 6 (Senior) managers at HCM and 7 senior managers at Haier.
3. Academic Conferences: To make sure that my research is capable to cope with the current research development, solicit feedback from other researchers, and get a quick overview on recent knowledge and discussions on service science, I attended three academic conferences in 2015. Their roles are summarized as follows. Their roles are, in that order, Introducing the concept of “Customer Self-Service Platform”(CSSP), defining the key successful factors, and building the theoretical framework of CSSP
4. International Journal Paper: one paper has been accepted by the influential journal ‘ International Journal of Services and Operations Management’.
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| Current Status of Research Progress |
Current Status of Research Progress
1: Research has progressed more than it was originally planned.
Reason
In two aspects, the research has gone better than expected.
1. Promoting the research towards the comparative analysis of Japan-China business management in mobile Internet and Internet of Things era. At first, the research was planed to proceed with a case study on a multinational company in Japan. But with the further survey on successful and unsuccessful business cases in the world, it is found necessary to select two different manufacturers to study, compare and combine the empirical data. Then, Haier -the world's largest home appliance manufacturers, was selected as another case study company, which has different history, corporate culture and different strategy to face with industry 4.0. Fortunately, with various help and supports, the interview and data collection in two companies were conducted successfully.
2. Getting the substantive research result. The new concept (Customer Self-Service Platform, CSSP) was introduced originally. Through the three academic conferences I attended in 2015, the concept was discussed enough and got favorable comments. The paper discussing CSSP was appreciated in the process of review and accepted by the international journal of services and operations management (impact factor in 2015: 5.46).
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| Strategy for Future Research Activity |
The research employs the following qualitative research procedures and the first 5 tasks have been done: ①Research Objectives, ②Formulate research questions / Literature Review / Theoretical Proposal, ③Cases selecting, ④Designing case study, ⑤Collecting data,（From now on) ⑥Analyzing and interpreting data ⑦Making Conclusions.
The main activities on the rest two procedures are reported as follows.
1. Data analysis and interpretation: After the 1.2 G interview audio recording is completely turned into text files, all the text data including the other 3G text document on case companies will be coded in three levels: open, axial and selective. The analysis follows the methodology of Grounded Theory.
2. Discussion and improvement: the research conclusion built with the case studies will be discussed and improved through attending the influential conference on servitization (such as the servitization conference held by Aston school of business ).The research results are based on: the contrast and analysis of multinational companies from Japan and China, the study of the application of mobile internet and Internet of Things technology on products, and the study on the emerging interaction method between manufacturers and their stakeholders. It is necessary and important to present and discuss such an interdisciplinary study at an influential and open conference.
3.Publishment. It is important to convert the research findings into journal paper. This year I will continue to select an influential journal to challenge
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Research Products
(5 results)
