2018 Fiscal Year Final Research Report
A study on Attitude Toward Development and Preservation of Traditional Tourism Area in Sichuan in China
Project/Area Number |
15K01941
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Research Category |
Grant-in-Aid for Scientific Research (C)
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Allocation Type | Multi-year Fund |
Section | 一般 |
Research Field |
Tourism Studies
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Research Institution | University of Yamanashi |
Principal Investigator |
OYAMA Isao 山梨大学, 大学院総合研究部, 教授 (20160640)
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Project Period (FY) |
2015-04-01 – 2019-03-31
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Keywords | 観光地 / 景観 / 伝統 / 意識調査 / 中国 / 地域資源 / 環境保全 |
Outline of Final Research Achievements |
The purpose of this study is to clarify the demands of tourists and residents for tourism spots where traditional resources were utilized in China. The following results were obtained: The traditional culture (such as the life style of the local residents and anecdotes of the celebrities) has quite an effect on the tourists’ satisfaction. But these were a weak part in the present area. Tourists are not satisfied by cultural resources of living as traditional life experiences or observing residents’ life style, which are expected by tourists too. Therefore, ideological differences emerge when these resources are ignored by merchants who communicate often with local residents. It was found that the development of the theme park type that makes life culture disappear may decrease the tourists’ satisfaction.
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Free Research Field |
都市農村計画、景観工学、観光まちづくり
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Academic Significance and Societal Importance of the Research Achievements |
中国では伝統的景観を有する観光地への人気が高まっている。本研究はそのような観光地の住民と観光客に対して意識調査を行い、意識の現状を定量的に明らかにした。既往研究の経済的評価や定性的評価ではなく意識面における定量的で信頼性の高い新たな知見を得ることができた。 また、伝統的景観を有する観光地で進められているテーマパーク化の政策は観光客・住民両者のニーズに合っておらず政策の方向転換の必要性を指摘でき、さらに、現在の中国における観光客の意識変化の実態はわが国の今後のインバウンド観光政策に対しても新たな知見を提示することができた。
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