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2017 Fiscal Year Final Research Report

Measurement of the Energy-saving Behavior-inducing Effect of "Denki-Kakeibo"

Research Project

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Project/Area Number 15K03476
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Economic policy
Research InstitutionKanazawa University

Principal Investigator

Fujisawa Mieko  金沢大学, 経済学経営学系, 教授 (10502320)

Project Period (FY) 2015-04-01 – 2018-03-31
KeywordsHEMS / 環境配慮行動
Outline of Final Research Achievements

This research focuses on “Denki-Kakeibo,” which provides a visualization of energy consumption as a free service on the TEPCO home page aimed at measuring its energy-saving behavior-inducing effect.
The results of the analysis showed that consumers who registered with Denki-Kakeibo were highly interested in environmental issues and were generally making an effort to reduce energy consumption.Approximately 30% of registrants managed to keep energy conservation in mind after registration. However, among them, not all registrants could realize energy reduction. Only 19% of registrants could reduce energy consumption, and it can be concluded that the effort associated with Denki-Kakeibo is restrictive.
On the other hand, it is very important to note that, as a result of this research, a majority of registrants who looked into Denki-Kakeibo carefully could reduce energy consumption; therefore, a certain level of energy-saving behavior-promotion effect can be expected from it.

Free Research Field

応用経済学

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Published: 2019-03-29   Modified: 2019-11-11  

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