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2017 Fiscal Year Final Research Report

Country of origin, product evaluation, willing to buy and influence of national images in East Asia

Research Project

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Project/Area Number 15K03734
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionChuo University

Principal Investigator

OKUMOTO Katsuhiko  中央大学, 商学部, 教授 (90102011)

Project Period (FY) 2015-04-01 – 2018-03-31
Keywords製品購買時における考慮要因 / 製品評価 / 購買意欲 / 国のイメージ / 消費者自民族中心主義
Outline of Final Research Achievements

In this study, we carried out some marketing researches about consideration factors at the time of the product purchasing of consumers, the product evaluation and purchasing will that the country of origin was based on, the image of the country, consumers ethnocentrism about Korea, China, and Japan. We investigated both of members of adult people and young people in each countries. Likert scales were used. As a result, it was slightly different between them. However, by the comparison of these four countries, the geographical marks have a near relation; it became clear that there were big differences between them.

Free Research Field

経済学

URL: 

Published: 2019-03-29  

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