2005 Fiscal Year Final Research Report Summary
Research of the Japanese Retail Innovation
| Project/Area Number |
16530280
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kobe University |
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Principal Investigator |
MARUYAMA Masayoshi Kobe University, Graduate School of Business Administration, Professor, 経営学研究科, 教授 (60135928)
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| Project Period (FY) |
2004 – 2005
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| Keywords | Retail Innovation / Franchising / Royalty |
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| Research Abstract |
This is a part of my research project about the revolution in the Japanese distribution system since 1990s. In this research, I shed lights on the innovation of retail business from the viewpoints of retail mix strategies, logistics, and the structure of organization. Especially, I concentrated on the study of franchise system in the retailing sector. Royalty fees specified as percentage of retail sales (or margin) are common in franchising. Theoretical justifications for royalty fees typically rely on the optimal sharing of risk and/or the provision of a light incentive. This study takes up the incentive problem and shows that the royalty fees serve a device for the mutual coordination of activities of franchisors and franchisees. Generally, both efforts of a franchiser and a franchisee are different in character, indispensable, and complementary. This paper considers the complementary efforts of a franchiser and a franchisee. It concludes that a franchising contract with royalties can be used to attain the first-best outcome. The results of research are reported in the COE seminar at the University of Kyoto, and also in the foreign countries : European Institutes of Retailing and Service Studies, Prague,2004,Australia and New Zealand Marketing Academy Conference, Wellington,2004,34^<th> European Marketing Academy Conference, Milan,2005,32nd Annual Conference of the European Association for Research in Industrial Economics, Porto,2005.
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Research Products
(12 results)
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[Book] 経営の経済学2005
Author(s)
丸山 雅祥
Total Pages
280
Publisher
有斐閣
Description
「研究成果報告書概要(和文)」より
