2018 Fiscal Year Final Research Report
Analysis using eye movement measurement for quantative information in risk communication based on dual process models
| Project/Area Number |
16K01035
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Science education
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| Research Institution | Tokyo City University |
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Principal Investigator |
HIROTA SUMIRE 東京都市大学, メディア情報学部, 教授 (90279703)
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| Co-Investigator(Kenkyū-buntansha) |
坂本 正裕 東邦大学, 医学部, 客員講師 (40130364)
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| Project Period (FY) |
2016-04-01 – 2019-03-31
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| Keywords | 特定可能な犠牲者効果 / リスクコミュニケーション / 眼球運動 / 直観 |
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| Outline of Final Research Achievements |
I measured the movement and the pupil reaction of the eyes for the posters developed for the purpose of examining the identifiable victim effect and the intuitive process under that.
As a result, 1)basically, even the presence and the situation with numerical values or the letters were different, as for the eye movements, it became clear that the eyes mainly focused victims' faces in all the posters. 2)When assailant was pictured, participants focused on the face of the assailant. 3)Though there were letters in the poster the participants focused on them for certain amount, the amount of focuses decreased if the number of people in the poster increased. 4)But the amount of focuses for stats(numerical values) were high, comparing to the one for the letters.
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| Free Research Field |
社会心理学
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| Academic Significance and Societal Importance of the Research Achievements |
学術的意義としては、特定可能な犠牲者効果においてポスターのような画像を用いた場合には、事例として含まれているポスター内の顔への注視が非常に強く、これがこの効果での情動的要素を引き出している可能性の高いことが明らかになった。
しかし一方で、統計値も一定の注視を引き出しており、従来言われていたほど影響力がないことが明らかになった。これらから、リスクコミュニケーションでこれらを用いる場合にはポスター内に含まれる顔のような情動的要素を引き出す要素の利用に注意しつつ、統計値を用いることが一定の効果を生む可能性をが明らかになった。
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