2007 Fiscal Year Final Research Report Summary
Roles of Global Media and National Strategies in Public Diplomacy
| Project/Area Number |
17402014
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (B)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 海外学術 |
|---|
| Research Field |
International relations
|
|---|
| Research Institution | Hiroshima City University |
|---|
Principal Investigator |
YASUHIRO Inoue Hiroshima City University, International Studies, Professor (50347613)
|
|---|
| Project Period (FY) |
2005 – 2007
|
| Keywords | Public diplomacy / diplomacy / PR diplomacy / media / political communication / international relations / global media / news |
|---|
| Research Abstract |
I conducted research/interviewing on foreign and diplomatic organizations such as Department of Public Diplomacy at Japanese Foreign Ministry, British Government (Cabinet Office and Foreign and Commonwealth Office, FCO), FCO's think-tank (Foreign Policy Centre), US Embassy at Tokyo, and global media organizations such as BBC in London and Al Arabia at Dubai. It is found that US and UK government and their staff members firmly understand the end of the traditional diplomacy which means that diplomacy is administered and decided exclusively by diplomats and politicians in closed doors. Important factors are (1) roles of global media such as CNN and BBC, (2) popular cultures impacts on foreign image building. In addition, these factors directly affect politicians and diplomats decision-making and sometimes lead the way they administer diplomacy. However, it is found that Japanese Foreign Ministry's evaluation of public diplomacy seems to be just flattery. A nation's prestige and mightiness are not determined just by economic development and military power. This research proposes that a nation must work hard on national branding as well as public diplomacy.
|
