2007 Fiscal Year Final Research Report Summary
A Study on the International Expansions by Using Franchising
Grant-in-Aid for Scientific Research (C)
|Allocation Type||Single-year Grants |
|Research Institution||Ryukoku University |
KAWABATA Motoo Ryukoku University -> 龍谷大学, Business Administration -> 経営学部, Professor -> 教授 (60234118)
|Project Period (FY)
2005 – 2007
|Keywords||Retailing / Food service / Internationalization / Franchising / Geography|
This Research investigated below three matters.
1 : Clarifying of actual situations overseas Japanese franchisers.
Author conducted interview to 16 international Japanese franchisers overseas and Japan, and revealed their problems in overseas markets.
2: Recognition of theoretical matters through surveying over one hundred literatures on international franchising.
3: a theoretical flame of international franchising
Author suggested that internationalization of franchisers should be understood by two expansion-types; the products advantage internationalization type and the know-how advantage internationalization type.
Research Products (14 results)