2007 Fiscal Year Final Research Report Summary
The International Transfer of Retail Institute and the Transform
| Project/Area Number |
17530328
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Aichi Gakuin University |
|---|
Principal Investigator |
AOKI Hitoshi Aichi Gakuin University, Commerce, Associate Professor (60290095)
|
|---|
| Project Period (FY) |
2005 – 2007
|
| Keywords | retailing / international transfer / retail institute / supermarket / Sogo-super / transformation / trans-cultural refraction |
|---|
| Research Abstract |
The aim of research was to clarify the mechanism of transformation of retail institute during the international transfer. So two research issues were set; building a conceptual model of transformation and identifying the historical process and factors of transformation. To show the model of transformation, the investigator reviewed existing researches concerning diffusion of innovation and organizational learning, especially focusing E. M. Rogers and Y. Uno. And a conceptual model toward research framework was presented. The conceptual model includes two steps in transformation. First step is the process of manipulation to elements of retail institute to react to environment in the recipient's country. Second step is the process of diffusion of a manipulation pattern among retailers. Based on the conceptual model, a history about international transfer of supermarket from USA to Japan was investigated. The process of introduction of supermarket in Japan was described. A transformation of supermarket was recognized as the birth of Sogo-super, which was a self-service retailing to carry wide assortment from foods to soft goods to hard goods at a multileveled big store. Someone called Sogo-super cheap department store. Factors of the manipulation to supermarket were identified such as department store law, consumption boom, small retailer's entrepreneurship, difficulty of handling fresh foods, simultaneous transfer of supermarket and discount house, promotion of self-service and cash register by NCR. Factors of diffusion of the manipulation identified as legitimacy that small retailers pursued to operate big stores like department stores.
|
