2018 Fiscal Year Research-status Report
The role of intra-cultural and cross-cultural tourist-tourist interactions in the tourism service encounter
| Project/Area Number |
18K11864
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| Research Institution | Otaru University of Commerce |
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Principal Investigator |
Praet Carolus 小樽商科大学, 商学部, 教授 (40292081)
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| Co-Investigator(Kenkyū-buntansha) |
鈴木 和宏 小樽商科大学, 商学部, 准教授 (10708366)
王 力勇 小樽商科大学, 商学部, 准教授 (70772466)
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| Project Period (FY) |
2018-04-01 – 2021-03-31
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| Keywords | Social interaction / Tourism marketing / service encounter / cross-cultural / segment compatibility / tourism |
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| Outline of Annual Research Achievements |
Despite the fact that tourists’ experiences predominantly occur alongside other people, resulting in frequent social encounters and interactions between tourists, we actually know very little about these social interactions and how such exchanges affect a tourist’s overall experience. This project will investigate both cross-cultural and intra-cultural tourist-tourist interaction and the role it plays in the overall visitor experience.
The first stage of the research project was the collection of qualitative data from domestic and international tourists in Japan. Qualitative interviews were primarily undertaken in Hokkaido, with some additional interviews conducted in Tokyo and Osaka. We conducted a total of 18 interviews in English, mainly with Western tourists, 28 interviews with Chinese tourists, and 26 interviews with domestic Japanese tourists.
We have finished transcription, translation, and analysis of the interviews with Chinese tourists and have submitted 3 extended abstracts based on our Chinese data to 2 international tourism conferences for presentation.
Two extended abstracts, co-authored by 3 members of the research team, on our Chinese interview data have been accepted for presentation at the 50th Annual TTRA (Travel and Tourism Research Association) International Conference, June 25-27, 2019 in Melbourne, Australia.
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| Current Status of Research Progress |
Current Status of Research Progress
2: Research has progressed on the whole more than it was originally planned.
Reason
Data gathering and analysis is proceeding as initially scheduled.
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| Strategy for Future Research Activity |
Based on the results of analysis of the qualitative data for the Chinese tourists, we are now drafting a questionnaire in Chinese which we will administer this fiscal year. We will also analyze the data with Western tourists and transcribe and translate our Japanese data. We will draft papers based on these analyses for submission and presentation at international conferences.
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| Causes of Carryover |
Transcription costs for the Japanese data turned out to be less expensive than originally estimated. In addition, expenses associated with participation in international conferences in FY 2019 were higher than originally anticipated. We therefore decided to transfer and allocate part of our FY 2018 budget to the FY 2019 budget.
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Research Products
(1 results)
