2009 Fiscal Year Final Research Report
Study of Governance Process about Games of the XXIX Olympiad Beijing 2008
| Project/Area Number |
19500523
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Sports science
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| Research Institution | Utsunomiya University |
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Principal Investigator |
NAKAMURA Yuji Utsunomiya University, 国際学部, 教授 (50237442)
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| Project Period (FY) |
2007 – 2009
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| Keywords | 政策分析 / 政策過程 / メディア報道 / スポーツ市場 / ガバナンス / ボランタリセクター |
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| Research Abstract |
This study clarified the valuation types and the characteristics of the Games of the XXIX Olympiad Beijing 2008. The mass media's Beijing Olympic reports are classified in the 24 types : Vertical axis includes politics, economy and market, culture, games management, mass media and social environment. Horizontal axis includes positive, semi-positive, negative and semi-negative valuations. It is necessary for us to shift positive valuations to semi-positive valuations, and to shift negative valuations to semi-negative valuations.
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Research Products
(7 results)
