2010 Fiscal Year Final Research Report
Research for the design, production marketing and enhancement of global competitiveness at Japanese Fashion Apparel
| Project/Area Number |
20240067
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| Research Category |
Grant-in-Aid for Scientific Research (A)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
General human life sciences
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| Research Institution | Shinshu University |
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Principal Investigator |
OTANI Tsuyoshi Shinshu University, 繊維学部, 特任教授 (00092867)
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| Co-Investigator(Kenkyū-buntansha) |
TAKATERA Masayuki 信州大学, 繊維学部, 教授 (10163221)
MORIKAWA Hideyuki 信州大学, 繊維学部, 教授 (10230103)
IKEDA Kazuko 文化女子大学, 服装学部, 教授 (40202882)
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| Research Collaborator |
MIYATAKE Keiko 阪南大学, 流通学部, 准教授 (40390124)
SUGAHARA Masahiro 宝塚造形芸術大学, 大学院, 教授 (20162852)
YANO Kaiji 杉野服飾大学, 服飾学部, 教授 (40349147)
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| Project Period (FY) |
2008 – 2010
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| Keywords | パリ・ミラノ / クチュールメゾン / 高級既製服(ヌーベルクチュール) / スティリスタ(クチュリエ・クリエイティブディレクター) / アトリエ / アパレルメーカー / 一般管理費 |
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| Research Abstract |
To search the disincentives of the Japanese fashion business globalization, we investigated the design process and the manufacturing process of nouvelle couture ("pret-a-porter") of Paris Milan couture maison. In conclusion, we considered the following paragraphs as the impact factors of preventing globalization for Japanese fashion apparel. (1) Ratio of corporate size to administrative expenses, (2) Synchronizing of design and marketing, (3) Assignment and cost of design process, (4) Sharp distinction between design studio production and Atelier operation, (5) Personal computer independent pattern making, (6) Discretion of manufacturing process, (7) Anti-automation and the anti-Toyota Production System, (8) Business scheme construction and risk taking.
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