2011 Fiscal Year Final Research Report
An Empirical Research on the Strategies for Constructing the Business Network of SMEs
| Project/Area Number |
20330092
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Meiji University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
HIROTA Akimitsu 近畿大学, 経営学部, 教授 (60319796)
WANG Yi-jen 流通科学大学, 商学部, 教授 (20290538)
HOSOI Kenichi 広島経済大学, 経済学部, 教授 (30279054)
HARA Yoritoshi 明治大学, 商学部, 准教授 (30366900)
TOMINO Takahiro 明治大学, 商学部, 教授 (90366899)
TSUCHIY Suneo 明治大学, 政治経済学部, 客員教授 (20514178)
INOUE Ryuichiro 東京都市大学, 都市生活学部, 教授 (70438076)
MIZUNO Manabu 阪南大学, 経営情報学部, 教授 (80411685)
TAKIMOTO Masae 大阪経済法科大学, 経済学部, 准教授 (30330351)
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| Project Period (FY) |
2008 – 2011
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| Keywords | マーケティング / 中小企業 / ネットワーク |
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| Research Abstract |
We have examined sample survey how SME could have changed their positions with their business acquaintances for past ten years. Position means the roles to their business acquaintances. We assume these roles as 7 grades, from main suppliers to simple subcontractors. We revealed that the ratio was below 5%, which was far less than we had expected. And we also have revealed that the firms which could have changed their positions to upward had extended their market by product innovation.
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[Journal Article] Still Looking East2010
Author(s)
Hosoi, Kenichi, Yoritoshi Hara, Hajime Kobayashi, and Masaaki Takemura
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Journal Title
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
Volume: Vol.18
Pages: 291-299
Peer Reviewed
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