2010 Fiscal Year Final Research Report
Research on Diffusion of New Products with Network Externalities based on Technology Acceptance Model
| Project/Area Number |
20330093
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kansai University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
KISHIYA Kazuhiro 関西大学, 商学部, 准教授 (40330170)
TAKEMURA Masaaki 明治大学, 商学部, 教授 (30252381)
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| Project Period (FY) |
2008 – 2010
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| Keywords | 技術受容モデル / ネットワーク外部性 / 新製品 / 普及 / クチコミ |
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| Research Abstract |
In this study, we combined two research streams, 1) regarding technology acceptance model and 2) network externalities. We conceptualized their relationships with variables of consumer behaviors including the effects of personal and virtual word-of-mouth and so on. Then we tested the model and hypotheses using the large scale data annually collected from adopters and non-adopters of such product categories as portable game players, smart phones, Blu-ray DVD players and e-readers. Theoretical and practical implications are discussed.
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Research Products
(10 results)
