2009 Fiscal Year Final Research Report
Communication Strategies in Place Branding
| Project/Area Number |
20730281
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Nagoya City University |
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Principal Investigator |
TOKUYAMA Mitsue Nagoya City University, 大学院・経済学研究科, 准教授 (80363951)
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| Project Period (FY) |
2008 – 2009
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| Keywords | 地域ブランド / コミュニケーション戦略 |
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| Research Abstract |
It is the most important things in place branding that country creates unique experience values by using brand assets of the place. Communication strategies should support it. In this research, I analyzed cases of countries communication in Japan and built a communication model that and the strategies in place branding.
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