2009 Fiscal Year Final Research Report

Development of techniques for analyzing demand in a Farmers' Market

Research Project

Project/Area Number	20880037
Research Category	Grant-in-Aid for Young Scientists (Start-up)
Allocation Type	Single-year Grants
Research Field	Agro-economics
Research Institution	National Agricultural Research Organization
Principal Investigator	YOSHIDA Shinichi National Agricultural Research Organization, 近中四農研地域営農・流通システム研究チーム, 研究員 (50469839)
Project Period (FY)	2008 – 2009
Keywords	農産物直売所 / POS / 農業経済学 / 需給 / 需給ミスマッチ / 需要予測
Research Abstract	This study analyzed the supply and demand in a farmers' market, to correct the unbalances. The findings are as follows : 1) 45% of shipments were unsold, while 25% of all items were out-of-stock in the farmers' market. 2) The potential of the out-of-stock items can be predicted by hourly sales of the items. 3) A daily fluctuation of demand can be largely explained by the day of the week, weather, number of items, and economic indicators.

(5 results)