2011 Fiscal Year Final Research Report
Analysis of patterns in preference construction process and application
| Project/Area Number |
21330107
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kwansei Gakuin University |
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Principal Investigator |
YAMAMOTO Shoji 関西学院大学, 経営戦略研究科, 教授 (80220466)
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| Co-Investigator(Kenkyū-buntansha) |
HAMURO Yukinobu 関西学院大学, 経営戦略研究科, 准教授 (90268235)
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| Co-Investigator(Renkei-kenkyūsha) |
NAKANISHI Masao 関西学院大学, ビジネス価値創造研究センター, 客員研究員 (50103130)
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| Project Period (FY) |
2009 – 2011
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| Keywords | 意思決定過程 / 消費行動 / 感情 / 認知科学 |
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| Research Abstract |
We have developed the experiment system based upon the theory of preference construction in first two years. In third year, our development reached to the level in announcing to other researchers to use it. This system on the Website can deal with pairwise comparison, categorization of items, and information display in matrix style. Also it includes the questionnaire system. In result, we prove the differences of information processing process by choice or evaluation, task environments, affect to the tasks, characteristics of service product.
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