2011 Fiscal Year Final Research Report
A Business Historical Research on the Innovation by Distributors in Soap, Detergent and Toiletries Industry from the mid-1970s to 1980s in Japan
Project/Area Number |
21530346
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Research Category |
Grant-in-Aid for Scientific Research (C)
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Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Economic history
|
Research Institution | Meiji University |
Principal Investigator |
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Project Period (FY) |
2009 – 2011
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Keywords | 経営史 |
Research Abstract |
This study reviews two leading wholesale companies in Japan and shows how relationships between manufacturers' exclusive wholesale companies and general wholesalers were formed in Japan. It first discusses the history of Kao exclusive wholesale sales companies in the Kanto region and in the Hokkaido and Tohoku regions. It then looks at the case of Daika, a leading local wholesale company in Hokkaido, which expanded its business activities into the Tohoku and Kanto areas. By looking at these two companies, I can understand how the competitive and cooperative relationships between manufacturers' exclusive wholesale companies and general wholesalers were formed in Japan.
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