2012 Fiscal Year Final Research Report
Sustainable Product Management Concept for Current Market Condition
| Project/Area Number |
21530377
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Fukushima University |
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Principal Investigator |
ISHIOKA Masaru 福島大学, 共生システム理工学類, 准教授 (70326734)
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| Project Period (FY) |
2009 – 2012
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| Keywords | 技術経営 / 製品開発 / イノベーション / マーケティング / 経営戦略 / 製品戦略 |
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| Research Abstract |
Observing market conditions such as customer, society, competitor, and technology is basic management method for sustainable product development management. Then appropriate strategic management concept is developed for the market condition. For the current market characteristics, integrated strategic management concept which is generated with the views of product, customer, society, and business environment is required. In this research, basic core management factors and conceptual management model is introduced.
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