2011 Fiscal Year Final Research Report
The time-series analysis of alliance capability in the visual movie industry : International competitive strategy in media reconstruction
Project/Area Number |
21530390
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Research Category |
Grant-in-Aid for Scientific Research (C)
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Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Business administration
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Research Institution | Osaka City University (2011) Kagawa University (2009-2010) |
Principal Investigator |
YAMADA Jin-ichiro 大阪市立大学, 大学院・経営学研究科, 准教授 (40325311)
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Co-Investigator(Kenkyū-buntansha) |
YAMASHITA Masaru 青山学院大学, 経営学部, 准教授 (80348458)
WAKABAYASHI Naoki 京都大学, 経営管理大学院, 教授 (80242155)
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Project Period (FY) |
2009 – 2011
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Keywords | コンテンツ開発 / ネットワーク / 戦略提携 / プロデューサー / アニメーション / ソーシャル・キャピタル / 製作委員会 / メディアミックス |
Research Abstract |
We have two perspective in this research. First of all, explores the development of network alliances of production consortia in the Japanese film industry, and examines the characteristics that facilitate a high rate of performance and social capital in promoting commercial films in the era of digital media. Secondly, a description of how and why production consortia and producers are developing in the Japanese motion picture and animation industry is provided from the point of view of career capital pyramid theory.
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Research Products
(18 results)
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[Presentation] Evolution of Promotion Alliance Networks in the Current Japanese Film Industry : Advantages of Social Cohesion in Digital Media Mix Promotion2011
Author(s)
Wakabayashi, N, Yamada, J., Yamashita, M., Nakamoto, R., and Nakazato, H.
Organizer
European Group of Organization Studies 27th Colloquium, Subtheme 23 Digital Technology and the Creative Industries, Gothenburg University
Place of Presentation
Sweden
Year and Date
2011-06-08
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[Presentation] Japanese Films Strike Back : Evolution of Promotional Alliances in the Japanese Film Industry in the 2000s2010
Author(s)
Wakabayashi, N, Yamada, J., Yamashita, M., Nakamoto, R., and Nakazato, H.
Organizer
The Seventh Asia Academy of Management Conference, University of Macau
Place of Presentation
SAR, China
Year and Date
20101212-14
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