2011 Fiscal Year Final Research Report
A study of advertising business system and the change on advertising function from 1995 to 2010
| Project/Area Number |
21530439
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Aoyama Gakuin University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
NAKAO Maiko 青山学院大学, 経営学部, 助教 (30537262)
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| Project Period (FY) |
2009 – 2011
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| Keywords | マスメディア広告 / インターネット / 広告業 / 広告取引 / 広告ビッグクランチ / 広告の社会性 / IMC(統合マーケティングコミュニケーション) / ホリスティック認識 |
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| Research Abstract |
Marketing was born in the United States is the beginning of the 20th century, has now changed greatly. The era of change and resource exhaustion natural environment now, or Japan in the future cope with how to market, and understood from the perspective of(ecology) ecosystem of humans and information. There is a limit to economic growth model of the 20th century, the marketing of the 21st century Renaissance movement varies with the market for humans. It will be caught a marketing literacy(wisdom read the market) to live well to do for individuals and organization(company, and not-for-profit organizations) in the era of uncertainty.
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