2010 Fiscal Year Final Research Report
A Study on Product Preference Using Brain Information
| Project/Area Number |
21710160
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Social systems engineering/Safety system
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| Research Institution | University of Toyama |
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Principal Investigator |
MISAWA Tadanobu University of Toyama, 大学院・理工学研究部(工学), 講師 (90398991)
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| Project Period (FY) |
2009 – 2010
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| Keywords | 経営工学 / 心理学 / 脳科学 |
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| Research Abstract |
The aim of this study are to find out a brain activity of product preference using brain image techniques and development for a brain-computer interface for purchase decision making. Specifically, we proposed a system for a discrimination of a preference of the user among two items using blood flow volume in the brain (oxyHb density). As a result of experiments, the performance was about 80%.
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