2010 Fiscal Year Final Research Report
The influence of anti-Japanese sentiment on consumer behavior in the US, China, Korea and Taiwan and more effective marketing tools.
| Project/Area Number |
21730345
|
|---|
| Research Category |
Grant-in-Aid for Young Scientists (B)
|
| Allocation Type | Single-year Grants |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Waseda University |
|---|
Principal Investigator |
PARK JeongSoo Waseda University, 商学学術院, 助手 (60507870)
|
|---|
| Project Period (FY) |
2009 – 2010
|
| Keywords | 消費者行動 / 反日感情 / 敵対心 / 消費者エスノセントリズム / 原産国 |
|---|
| Research Abstract |
As the main result of research, reconstruction of the concepts relevant to anti-Japanese sentiment was performed. The finding of this research is Anti-Japanese sentiment carried out the actual condition check from a consumer viewpoint of a Japanese main export country. The results suggest that the new analysis framework is a reliable measure across the Japanese principal-exporting-countries and afford some evidence of validity as well. The results provide useful insights for academic researchers as well as managers of global brand.
|
