2012 Fiscal Year Final Research Report
Construal Level Theory and the Determining Factors of Customer Satisfaction
| Project/Area Number |
22330134
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Waseda University |
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Principal Investigator |
ABE Shuzo 早稲田大学, 商学学術院, 教授 (30060015)
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| Co-Investigator(Kenkyū-buntansha) |
ABE Makoto 東京大学, 経済学研究科, 教授 (70302677)
ISHII Hiroaki 千葉商科大学, サービス創造学部, 専任講師 (50548716)
ISHIDA Daisuke 早稲田大学, 商学学術院, 助教 (80507872)
ONZO Naoto 早稲田大学, 商学学術院, 教授 (70194652)
SUNAGA Tsutomu 関西学院大学, 商学部, 准教授 (20438914)
TAKEMURA Kazuhisa 早稲田大学, 文学学術院, 教授 (10212028)
TOGAWA Taku 早稲田大学, 商学学術院, 助手 (10636848)
MORIGUCHI Takeshi 早稲田大学, 商学学術院, 教授 (70298066)
YASHIMA Akira 早稲田大学, 商学学術院, 助手 (30583223)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 解釈レベル理論 / 顧客満足 / 選好逆転 / 比較の方向性 / 心理的距離 / 意思決定 / 消費者行動 |
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| Research Abstract |
Based on a hypothesis that consumers’ evaluation and choice behavior becomes more abstract when psychological distance (time, space, degree of intimacy etc.) is large, we investigated the determining factors of customer satisfaction across various purchase situations and obtained supportive results. Also, we have made some progress in measuring abstractness of consumers’ thinking.
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