2012 Fiscal Year Final Research Report
Developing a practical standard system to evaluate the pseudo-science advertisements.
| Project/Area Number |
22500965
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Sociology/History of science and technology
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| Research Institution | Meiji University |
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Principal Investigator |
ISHIKAWA Masato 明治大学, 情報コミュニケーション学部, 教授 (20298045)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 科学教育 / 認知科学 / メディアリテラシー / 広告 / 疑似科学論 |
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| Research Abstract |
This research focused on the pseudo-science advertisements and produced a standard system to evaluate their scientific levels. Based on the literature research, seven standard items were found: transparency, reproductivity and objectivity for the data aspect; logicality, systematicy and universality for the theory aspect; predictivity for the data-theory aspect. A user joining web site was developed to make the standard system more practical.
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