2012 Fiscal Year Final Research Report
Tourist behavior of foreign visitors to Japan: An analysis of travel barrier through qualitative and quantitative research method
| Project/Area Number |
22530457
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Tamagawa University |
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Principal Investigator |
ORITO Haruo 玉川大学, 玉川大学, 教授 (70459296)
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| Co-Investigator(Kenkyū-buntansha) |
WATANABE Yukinori 相模女子大学, 学芸学部, 准教授 (60449113)
SUZUKI Ryotaro 相模女子大学, 学芸学部, 准教授 (70512896)
KIMU Jinman 帝京大学, 経済学部, 准教授 (60554160)
NAKAMURA Tetsu 玉川大学, 経営学部, 准教授 (40348355)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 観光行動 / 韓国 / エスノグラフィ / 旅行障壁 / 経営学 |
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| Research Abstract |
This study adopts an exploratory mixed method for investigating the experiences of young Korean tourists in Japan. The qualitative study indicated that some travel barriers, such as those related to food and language, may contribute to travel satisfaction regardless of the challenge they represent. The quantitative portion statistically confirmed that 35%-40% of people who responded that they had “not overcome” certain travel barriers reported satisfaction in their experience. Travel barriers and the degree of satisfaction in experiencing them are phenomena that are much more ambiguous than conventional studies assumed.
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