2012 Fiscal Year Final Research Report
Social Responsibility of Sport Organization: A Stakeholder's View
| Project/Area Number |
22700632
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Sports science
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| Research Institution | Shizuoka Sangyo University (2011-2012)
Waseda University (2010) |
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Principal Investigator |
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| Project Period (FY) |
2009 – 2012
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| Keywords | スポーツ経営 / スポーツマネジメント / 社会的責任 / スポーツ組織 / ステイクホルダー / プロスポーツチーム / トップアスリート |
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| Research Abstract |
The results of this study revealed that the professional sportteam’s social responsibility had ten types of responsibility; performance,reinforcement, going business, compliance, corporate governance, sport promotion,community vitalization, philanthropy, and impressor responsibility. In addition, it wasfound that the top athlete’s social responsibility included seven types ofresponsibility; performance, sportspersonship on the field, sportspersonship off thefield, fan service, sport promotion, philanthropy, and impressor responsibility.
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